1. Purpose of This Disclaimer

Flaem’s mission is to make financial and enterprise education engaging, empowering, and safe for young people aged 7–19.
Our content — including stories, challenges, games, and coaching — is designed for educational purposes only and does not constitute professional or regulated financial advice.

2. Our Educational Focus

Everything we create at Flaem — from story missions to workshops — is built to help young people:
Learn about money and enterprise in a safe, creative way.

Explore decision-making, teamwork, and innovation through adventure-style learning.

Understand real-world financial concepts in practical ways

3. What Flaem Is Not

To be fully transparent:

 

• ❌ Flaem does not provide financial, investment, or tax advice.

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• ❌ Flaem is not regulated by the Financial Conduct Authority (FCA).

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• ❌ Flaem does not offer recommendations or endorsements about how users should save, invest, or spend.

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• ❌ Flaem does not handle, store, or transfer any user or parent funds.

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• ✅ Flaem may feature sponsored or partner content, but this is always clearly marked and designed to support learning — not to sell financial products.

4. Partnerships, Sponsorships & Product Placement

Flaem works with carefully selected partners, sponsors, and brands who share our commitment to youth education, creativity, and safety.
These collaborations enrich our stories and experiences — helping young people see how financial and entrepreneurial ideas work in real life.

When a partnership appears:

 

• It will be clearly identified as “Partner Story,” “Sponsored Mission,” or “In Collaboration With…”

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• The educational goal always comes first — commercial visibility never overrides learning outcomes.

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• Flaem will never feature unsuitable products or services (e.g. loans, credit cards, gambling, or cryptoassets).

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• We never sell or transfer children’s personal data to sponsors.

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• All content involving partners is reviewed to meet ASA and CAP rules for advertising to children.

If a collaboration includes rewards, competitions, or user participation, parental consent is always required.

You can read more about how we work with partners in our dedicated Advertising, Partnerships & Sponsorship Policy.

5. Professional Financial Advice

All content within Flaem’s platform, blog, and stories is for education and inspiration only.
We do not provide financial planning, legal, or tax services.

If you or your family require tailored financial advice, please consult a qualified and regulated professional adviser authorised by the FCA.

6. Liability

While Flaem takes great care to ensure that all information is accurate and suitable for young audiences, we cannot guarantee that it is always complete or up to date.
Flaem Ltd will not be liable for any loss or damage arising from reliance on educational content, whether direct or indirect.

7. Our Promise of Transparency

We’re committed to openness in every lesson, story, and collaboration.
If a story, event, or challenge includes sponsorship, product placement, or partner content, we’ll always tell you — clearly, simply, and up front.
That’s part of our promise to make learning both trustworthy and fun.

💬 Parent and guardian recap

Flaem is an educational platform, not a financial service.

 

• We never promote unsuitable products.

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• Any sponsorships are clearly marked and chosen for educational benefit.

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• Flaem never handles money or provides financial advice.

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• You’re always in control of your child’s participation and data.

💚 Young Adventurer recap

Sometimes our stories team up with real brands to show how money and business work in real life — but it’s always about learning, not selling.
We’ll always tell you when a story is sponsored.
You never have to buy or sign up for anything — it’s all part of your learning adventure!

8. Contact Us

If you have any questions about this disclaimer or our educational approach, please contact us:
📧 hello@flaem.co.uk
📍 Flaem Ltd, Registered in England & Wales (No. 16685892)

⚖️ Effective Date

This disclaimer was last updated October 2025 and may be revised as our platform or partnerships evolve. The most recent version will always be published on this page.