1. Overview and Our Commitment

 

At Flaem, your privacy — and your child’s privacy — matters deeply to us.
We design every part of our platform to keep your data safe and ensure that your experience with us remains both educational and secure.

We comply fully with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the ICO’s Children’s Code (Age-Appropriate Design Code).

We only collect the minimum personal information we need, and we will never sell or share your data with third parties for their own marketing purposes.

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For young adventurers 

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We keep your information safe like treasure in a vault!
We only use it to help you learn, play, and take part in Flaem’s adventures — never to sell or share it with anyone else.

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2. Who We Are

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Flaem Ltd (“Flaem”, “we”, “us”, or “our”) operates as an educational platform helping young people (ages 7–19) build strong financial literacy and enterprise skills through games, stories, coaching, and digital resources.

Our registered office is in the United Kingdom, and we act as the Data Controller for any personal data we collect through our website, communications, or services.

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3. What Data We Collect

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We collect and process personal data in the following categories:

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a. Information you or a parent/guardian provides

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• Name and age of the young person
   

• Parent/guardian name and contact details
   

• Email address and phone number
   

• Consent preferences and user account information
   

• Information submitted through forms (e.g., coaching sign-ups, newsletters)

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b. Automatically collected information

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When you visit our site, we may collect:

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• Browser type, IP address, and general location (non-precise)
   

• Device information (type, operating system)
   

• Website interaction data (via cookies and analytics tools)
   

c. Optional information

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If you join a coaching session or event, we may collect:

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• Payment details (if handled online in the future)
   

• Session attendance and preferences
   

• Feedback or testimonials (if you choose to provide them)

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For young adventurers

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We only ask for things we need — like your name or email (with your parent’s help).
Sometimes we track how you use the site to make it more fun and easy to use.

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4. How and Why We Use Your Data

 

We use data to:

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• Provide access to educational stories, games, and tools
   

• Send reminders, updates, and newsletters (with consent)
   

• Support parent-child learning journeys
   

• Improve our website and services
   

• Ensure your safety and compliance with child protection rules

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• Communicate with you about coaching or events

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All data is processed under the lawful bases of consent, legitimate interest, or contract (as defined by UK GDPR).

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5. Email and Marketing Communications

 

We may send parents/guardians:

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• Newsletters about new stories, challenges, or workshops
   

• Updates on your child’s learning journey (if subscribed)
   

• Optional promotional offers (always with consent)
   

You can unsubscribe at any time using the link at the bottom of our emails or by contacting hello@flaem.co.uk

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For young adventurers

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We won’t send you random emails or ads.
Only your grown-up can sign up for updates — and they can stop them whenever they want.

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6. Analytics and Website Tracking

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We use analytics tools (such as Google Analytics or Wix Insights) to understand how users interact with our website.
This helps us improve your experience — for example, by seeing which pages are most useful.

All data is aggregated and anonymised — we never track or profile individual children.

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7. Payments and Transactions

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Currently, payments for coaching or products may be handled offline via invoice.
When we move to online payments, transactions will be securely processed via a trusted provider (e.g., Stripe or PayPal).

We never store full payment card details on our servers.

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8. How We Protect Your Data

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We use strong security measures, including:

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• Encrypted storage and secure servers
   

• Strict access control for staff
   

• Regular monitoring and data protection training
   

If a data breach ever occurs, we will notify affected individuals and the ICO as required by law.

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9. Your Rights and Choices

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Under UK GDPR, you have the right to:

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• Access your personal data
   

• Request corrections
   

• Withdraw consent
   

• Request deletion (right to be forgotten)
   

• Object to processing
   

• Request a copy of your data (data portability)
   

To exercise any of these rights, please email hello@flaem.co.uk.

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10. Parental Rights and Consent for Under 13s

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For children under the age of 13, parents or legal guardians must:

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• Create the account on their child’s behalf
   

• Manage any communications or data requests
   

• Approve any online participation, such as commenting or challenges
   

We may ask for proof of parental responsibility before processing such requests.

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For young adventurers

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Your parent or guardian helps you join Flaem and keeps your account safe.
We won’t do anything without their OK.

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11. Data Retention

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We keep your data only for as long as necessary to:

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• Deliver our services
   

• Comply with legal or safeguarding requirements
   

• Resolve any disputes
   

Inactive accounts are anonymised or deleted after 24 months of inactivity.

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12. Sharing Data with Partners

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We may work with trusted educational or brand partners (for example, to create stories or challenges).
In these cases:

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• No personal data is shared without consent
   

• Partners must comply with UK data protection laws
   

• Sponsored or branded content is clearly labelled
   

For more details, please see our Advertising & Sponsorship Policy.

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13. Cookies and Tracking

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We use cookies to:

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• Keep you signed in
   

• Understand how people use our site
   

• Make content more relevant
   

You can manage or delete cookies anytime via your browser settings.
More details are available in our Cookie Policy.

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14. Contact Us

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If you have any questions or concerns about this policy, please contact:

Flaem Ltd
📧 hello@flaem.co.uk
📍 Registered in England and Wales, No. 16685892

If you are unhappy with how we handle your data, you can contact the Information Commissioner’s Office (ICO) at www.ico.org.uk.

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15. Young Adventurers Summary

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Here’s how we protect you at Flaem:

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• We keep your info safe and private
   

• We don’t sell or share it
   

• Your parent or guardian helps you sign up
   

• You can ask us to delete your info anytime
   

• If something looks wrong or makes you uncomfortable, talk to your parent or email hello@flaem.co.uk
   

💡 Your adventure is safe with Flaem.​​