top of page
Rudy the Planner

Rudy

"Chrrrp! (That’s squirrel talk for: always save a little for later!)"

Timeless

Planner

Meet Rudy

Meet Rudy — Flaem’s red squirrel mascot and silent genius when it comes to saving. You’ll spot him sneaking around in the background, burying acorns or stashing shiny things while everyone else is busy. He doesn’t say much (okay, anything), but his actions always mean something — like when he’s storing food before winter or helping a friend find what they lost. Rudy reminds us that being clever with what you have today can make tomorrow a lot easier — and a lot brighter.

Top 3 Skills 
Resourcefulness
Saving
Planning

Rudy's Challenges and Growth

Current Challenges
  • Getting distracted by every shiny new object

  • Forgetting where he’s hidden his stash

  • Balancing collecting with sharing

Growth Milestones
  • Creating a perfect “stash spot” system


  • Helping others learn how to prepare for the future


  • Taking centre stage to teach saving through fun lessons

Read more about Rudy's Journey

Ju Won's Balance Shift

The Commons felt unusually quiet after the Mini Market weekend. With most people gone and the late sun sliding behind the shops, Ju Won sat on a bench and opened her mobile banking app for her regular end-of-week check.

4 min. read

Mini-market: Sotos's Break-Even Challenge (2/2)

Sotos hadn’t slept well. He kept waking up thinking about varnish receipts and tiny small-print fees that seemed to multiply when he wasn’t looking.
By the time Sunday morning arrived, he was pacing beside his upcycling stall...

4 min. read

Mini-market: Sotos's Vanishing Budget (1/2)

He opened his backpack and laid out the supplies he’d bought earlier that morning: sandpaper, varnish, glue, decorative paper, brushes, tiny pots of acrylic paint, and a replacement knob for the jewellery box. He lined them up with satisfaction—until he noticed the receipts.

4 min. read

Ready to follow Rudy's Path?

Follow me for clever saving tricks — big lessons can come from the smallest squirrel!

bottom of page